Creating a great looking, easy to navigate, customer friendly website that represents your business would seem to be a very easy thing to do, if we were to believe some of the advertisements on the TV. Just ‘click and create’, right? And in ‘minutes’ customers will be flocking to your site and your phone will be ringing 24/7!
Not so…The truth is, websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization and only carry a limited number of templates.
Thus, websites using those tools have no brand identity and don’t attract traffic. The generic look of these websites really makes them only appropriate for ‘non- professional’, personal use. The lesson to be learned here: cheaper isn’t always better.
Having a knowledge of SEO (search engine optimization), claiming your online business listings, along with creating a home page that captures the interest of your ideal customer, with specific ‘calls to action’ using proven marketing principles, are just a few of the elements the ‘do it yourself’ business owner / website builder needs to understand, before attempting to create their own website. If that sounds like you, then read no further. You should leave right now, and get busy building your site..
Sometimes it’s better to have no website at all, than to have one that makes your business look inferior or amateurish. Your site speaks volumes about your business. It either says, “We take our business very seriously and have designed a site with customer service and marketing principles in mind” or it screams, “I let my 10-year-old nephew design my site, because I wanted to save a few bucks, good luck trying to find any basic information about my business”…Realize that your website is your ‘online business card’.
Ask yourself: What is the Purpose of My Website?
So, if you’re still here, and considering building a website for your business, or, even if you already have a website that’s out of date, stale looking and simply not performing, please continue reading…..
Do you know how many people visit your site per month, and is it ‘mobile friendly’? In other words, does it load in an easy to navigate format on a mobile phone, or does it look like an amazing shrunken version of your website?
Close to 50% of local searches take place on mobile devices, and if you live in a seasonal vacation area, that number is larger, so if your site looks like a hard to navigate ‘postage stamp’ on a mobile phone, you ARE losing customers. They’re simply not going to stay on your site, while on their phone, trying to push microscopic navigation button to get basic information.
The point being made, is that you should have, in the very least, an effective presence on the web and on mobile devices, so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
Furthermore, it’s not enough that you just simply have a website. You must have a professional looking, consumer friendly site, if you want to be taken seriously. Since many consumers now search for general and specific information about businesses online, prior to making a purchase at an actual location, your site may be the first and only chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a band of color blind Chimpanzees, your chances of making that good first impression will be lost forever.
M any businesses put up websites as an ‘afterthought’ to their offline marketing efforts, and therefore fail to maximize their potential benefits, sales, lead generation etc.
Before purchasing a ‘do it yourself’ or even a professionally built website, please take into consideration the fact that your website will be working for your business 24 hours a day 365 days a year, without a single day off for years! Don’t you think it’s worth investing in it?
Call us today, and lets Discuss your Website needs and Marketing goals..603-903-5886
BELOW IS A SMALL SAMPLE OF OUR COMPLETED SITES
PLEASE CLICK ON THE IMAGE TO SEE THE SITE